We believe that the combination of innovation & entrepreneurship is a viable career path and the aolution to Africa's unemployment scourge. Our approach is through design thinking a scientific problem-solving process. The approach is human-centric and asks the question, “What’s the human need behind a product/method/process/service?” It’s central to entrepreneurs who want to generate bold and innovative ideas.
The design thinking approach allows you to see your business through the eyes of the customer. It helps you to identify the customer’s desires and needs and how to productively create ideas to address them.
The design thinking approach allows you to see your business through the eyes of the customer. It helps you to identify the customer’s desires and needs and how to productively create ideas to address them.
Entrepreneurship is a messy and complex process that is not linear (Neck and Greene 2011). Educators in entrepreneurship have the task to educate students to have the skills to survive in a fast and rapidly changing environment.
Nonetheless, traditional entrepreneurship courses have focused on business plan development as a planned practice (Honig 2004; Solomon 2007), and many courses are still more “about” entrepreneurship than “for” or “through” entrepreneurship (Pittaway and Edwards 2012). In addition, many courses have a focus on business planning and prediction (Daniel 2016), which can have a negative impact on students’ intention of starting a venture (Carrier 2005; von Graevenitz et al. 2010).
Nonetheless, traditional entrepreneurship courses have focused on business plan development as a planned practice (Honig 2004; Solomon 2007), and many courses are still more “about” entrepreneurship than “for” or “through” entrepreneurship (Pittaway and Edwards 2012). In addition, many courses have a focus on business planning and prediction (Daniel 2016), which can have a negative impact on students’ intention of starting a venture (Carrier 2005; von Graevenitz et al. 2010).